PointRoll recently spoke with Alan Chou, Technical Operations Supervisor, Yahoo! Taiwan, on the challenges of creating rich media campaigns and conducting international marketing initiatives. In a world where first to market is closely tied to leadership and profit, time is of the essence. Marketers are constantly in a time crunch from campaign ideation to delivery and measurement.

PointRoll: What is your primary concern when developing a rich media campaign?
Alan: In a market with very demanding clients, turnaround times and real-time support are a first priority for rich media ads. At Yahoo! Taiwan, we need to be available and respond immediately to clients, no matter what time of day.

PointRoll: How does PointRoll help support this demand?
Alan: Thanks to PointRoll's overnight operations and 24/7 support, we are able to have PointRoll ads built in a few short days. Issues take less time to resolve, which brings our clients’ satisfaction to a higher level.

PointRoll: How does this help Yahoo! Taiwan ultimately?
Alan: It gives Yahoo! Taiwan a competitive advantage in the rich media market. A truly ‘win-win’ situation for everybody.

With a dedicated team of production engineers, creative and publisher services, quality assurance and rich media support engineers working through the night, not only do PointRoll’s overnight operations and 24/7 support increase production and decrease turnaround time, but they provide a round-the-clock safety net should any eleventh hour needs arise. Additionally, this free service helps clients abroad get the attention they deserve in a timely manner. Overnight operations helps to create the best possible experience for our clients.

PointRoll and Advertising.com have teamed up to change the face of rich media advertising. PointRoll’s rich media interaction data will now be automatically entered into Advertising.com’s proprietary AdLearn® technology in order to optimize online campaign delivery in real-time toward those sites in the Advertising.com network that produce the greatest interaction with the featured advertisement.

“Interaction is a vital metric for advertisers focused on consumer engagement with their brand,” said Mollie Spilman, chief sales and marketing officer at Advertising.com. “The ability to optimize for such engagement will take online marketing to a whole new level – enabling advertisers to measurably increase awareness, recall, favorability and more through prolonged consumer/brand interaction.”

Designed to increase campaign success, this solution is provided free of charge with campaigns that run on the Advertising.com network.