Unlimited creative freedom. Definitive measurement capabilities. Targeted reach. With the partnering of two industry leaders, you now have access to best-of-breed solutions for your online campaigns. By gaining access to thousands of long-tail and premium publishers previously unavailable to rich media campaigns, you will be able to reach and engage more users than ever.
Now that PointRoll rich media ads are cleared to run on the Google Content Network, you can leverage the interactive, immersive features, engaging brand-building formats, and extensive tracking capabilities that PointRoll provides to 65% of the top 100 advertisers.
Initially, Google will only accept TomBoys, but will consider adding expandable formats in the future. For additional guidelines,
click here.
With over 500 million unique visitors per month, the Google Content Network reaches more Internet users worldwide than any other online property or network. And PointRoll's sophisticated behavioral and geographic targeting—and retargeting—technologies optimize the breadth of Google's sites and categories even further, matching your message to the users who find it most relevant.
As rich media ads and formats are often used for brand-building campaigns, Google will charge primarily on a CPM basis but will also support CPC pricing. PointRoll ad serving rates and fees will apply in the same manner as currently for all agency or advertiser-pay sites.
Take advantage of Google's impressive technology backbone and PointRoll's strengths in creative enabling, problem solving, efficiency and process management, and measurement for your next online campaign—contact your PointRoll sales rep today if you're interested in being an early participant in the program.
