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The Beanie Award is aptly named for PointRoll's signature product FatBoy, who wears a propeller beanie cap. Selected from over 800 campaigns each month, Beanie Award winners are part of an elite group and represent the most outstanding use of rich media technology through exceptional design, use of functionality or superlative campaign metrics. Less than one percent of all PointRoll campaigns are recognized with a Beanie Award. Each winner receives a special award and an authentic PointRoll propeller beanie hat. And the winners are...
Advertiser:BioGuard
Creative Agency: Fletcher Martin
Media Agency:Fletcher Martin
Product: FatBoy Expandable
Beanie Winner: Outstanding Creative Design
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Advertiser: Universal Pictures/ Wanted
Creative Agency: Media Banners
Media Agency: Ignited
Product: FatBoy Expandable
Beanie Winner:Innovation campaign objectives
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Advertiser: 20th Century Fox Home Entertainment
Creative Agency:Moxie Interactive
Media Agency: Moxie Interactive
Product: FatBoy Expandable
Beanie Winner:
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Advertiser:CVS
Creative Agency: CVS
Media Agency: CVS
Product: FatBoy Expandable
Beanie Winner: Outstanding Metrics
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(rolling 3 months ending 6/30/08)
The chart below reports brand metrics for PointRoll ad units across key verticals. The interaction rate for a PointRoll ad unit is 6.47% and avg. brand interaction time is 14.67 seconds.
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Advertising |
13.33% |
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21.01 |
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Computers & Technology |
13.78% |
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12.18 |
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Entertainment |
7.20% |
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17.29 |
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Food & Beverage Manufacturers |
8.04% |
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13.76 |
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Government |
9.12% |
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23.09 |
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Internet |
10.75% |
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18.86 |
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Non-Profit |
6.10% |
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28.27 |
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Telecommunications |
6.67% |
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15.19 |
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BLANK ROW |
0.00% |
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00.00 |
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PointRoll Benchmark |
6.47% |
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14.67 |
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- Interaction Rate: Total Interactions/Total Impressions
- Interaction: Anytime a user expands an ad by rolling a mouse over it
- Avg. Brand Interaction Time: Weighted average of total seconds that panels were displayed within an individual impression
- Metrics based on mouse-over ads; TomBoys excluded
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It’s hard to believe it was only one short year ago that PointRoll delivered AdPortal to the world. In that time, it has grown and evolved to become an even better, more powerful rich media management tool for its more than 4000 users across advertisers, agencies, publishers and PointRoll itself.From the full-featured initial release through the four incremental releases to date, AdPortal has offered users all the tools needed to efficiently and effectively create, manage and analyze rich media campaigns.On this first anniversary, we’re looking back at some of the highlights of AdPortal’s first year:
- AdPortal 1.0 (June 26, 2007)
AdPortal officially launched with the full functionality of PointRoll’s old AdDesigner, AdTracker and other tools all in one convenient interface. The crowd went wild!
- AdPortal 1.5 (October 6, 2007)
The second AdPortal release included functionality for copying creatives across campaigns, scheduling placement updates, rotation rule enhancements, improved error handling, report previews and more.
- AdPortal 1.6 (November 3, 2007)
AdPortal’s third release offered enhanced creative details view, multiple demo links, new report metrics, creative links in reports, enhanced placement search and other functional upgrades.
- AdPortal 2.0 (March 8, 2008)
The fourth installment—and second major release—of AdPortal brought users a media asset manager, Flash-in-Flash creative format, retargeting, geotargeting, media insertion orders, custom spec sizes, enhanced report filters and a slew of other eagerly-anticipated features.
- AdPortal 2.1 (May 10, 2008)
Our most recent release included multi-file media upload, media search, improved CSV export format, Flash Advanced creative format, banner sub-SWFs, macros for Flash creatives, new creative demo statuses and more.
The innovation continues with AdPortal 2.2 just around the corner. Stay tuned for more information on this upcoming release, and don’t forget to share your feedback with us. It’s input from clients and partners that helps PointRoll make AdPortal better and better with each new incarnation.
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PointRoll is proud to announce that Kenneth R. Graffeo has been appointed to the position of Chief Operating Officer. Ken will oversee all marketing and communications for PointRoll, where he will be responsible for the company’s overall growth strategy, strategic marketing and operational effectiveness for continued industry leadership and global growth.
Ken brings to PointRoll over 20 years of experience in entertainment marketing and operations. Most recently he was the Executive Vice President of HD Strategic Marketing, Universal Studios, where he played a lead role in the planning and executing all High Definition promotions for the company. Additionally, he was Co-President of the North American and European HD DVD promotion group with members that included Microsoft, Intel, HP, Warner Brothers, Toshiba, Paramount and DreamWorks. Prior to this position, Ken managed all aspects of North American home entertainment for NBC Universal marketing as Executive Vice President, Home Entertainment Marketing, generating $2 billion in annual revenues. Ken has also held senior marketing positions with Polygram Entertainment, West Coast Entertainment Corporation, Tracy Locke, a division of BBDO, and Coca-Cola USA.
We are excited to have Ken onboard and look forward to usinghis breadth of marketing knowledge not only to help PointRoll execute internally, but also to continue to keep the customer experience at the forefront.
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